Richard Burch

Commercial Manager

Richard is a second-generation member of Burch family winemaking dynasty alongside his sister Natalie and brother David.

After completing a Bachelor of Marketing at Edith Cowan University in 2009 he then carved out a career in Account Management working for a number of well-known Perth advertising agencies before deciding to move back to the family business to work the 2012 vintage where he gained experience as a Cellar Hand and Brand Ambassador.

Richard continued to build his knowledge and experience in the winery working the 2013 and 2014 vintages in Margaret River and later the 2014 vintage in Burgundy with renown Burgundian Pascal Marchand.

Late in 2012, Richard moved to Melbourne where he worked as Sales Manager for the Eastern Seaboard implementing sales and marketing strategies in Australia and export markets. In 2016, Richard was accepted as a candidate for Monash Business School’s MBA program which was successfully completed in 2017.

In late 2017 Richard was appointed a Director of Howard Park Wines and promoted to the role of Business Development Director. In this role, Richard is tasked with developing sales and marketing initiatives in both Australia and international markets.

With many of the challenges for the next generation already well-documented, Richard hopes to combine innovation, strategic planning and modern management practices to help drive his family’s business forward.

Richard is passionate about all things food and wine and can often be found sniffing around some of the new eateries and bars in Melbourne.